Marketing Teams Have Earned Their Money with "Clean Natural Gas" and "Clean Coal"

Every time I read about "clean natural gas" or "clean coal," I cringe...and I suspect most of you do, too. It's simply amazing what marketing can do. In fact, some people don't even realize that CNG stands for Compressed Natural Gas, NOT Clean Natural Gas. Thank the marketing folks for that intentional confusion.

Anyway, this week's Business Week had an article about natural gas that I felt was pretty worthwhile. Although natural gas may be slightly better than regular gas from an emissions standpoint, folks often don't factor in the environmental price of getting to that natural gas - and the harmful chemicals that are polluting our drinking water.

http://www.businessweek.com/magazine/content/08_47/b4109000334640.htm